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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
I worked with the Incite team on the Popeyes Big Box campaign, a project that was brought to us by GSD&M. The concept we developed was that two opponents would wear EEG brainwave readers to play a game of tug of war for a $5 Big Box. Whoever wanted it more, and had the most focus would win the chicken. In addition, the Big Box was levitated using a giant magnet on a stepper motor beneath the table.
I was part of the team that developed the on screen graphics, as well as the app game that accompanied the campaign.
