Dulce Mexico

This packaging design was a theoretical project done for Dulce Mexico, a Mexican candy company, with the intent that it would be marketed to American customers in stores such as Target, Whole Foods, or even niche stores like Rocket Fizz. 

In my research, I got to try Mexican candy for the first time, and I got to dive into Mexican-American culture to seek out not only color and visual elements, but also just what the vibe of this candy packaging should really be. 

The sweet but spicy flavor of Mexican Candy seemed to be asking for a design that was kind of crazy: a mish-mash of loud colors, hand-drawn graphics, and manipulated photography.

Packaging, Illustration, Icons
2012